Together with DriveNow, an international car sharing & mobility service provider (a subsidiary of the BMW Group), we worked on rethinking the “Handshake” feature on the mobile as well as in-car application. The overall goal of this collaboration was to increase the user engagement rate for this feature.
DriveNow Handshake tackles the problem of limited parking spaces within urban areas. Furthermore, it aims to increase the availability of cars for its users. By using it the cars can simply be handed over to the next driver at the end of the rental. This way users don’t need to look for a parking spot. At the same time, users searching for cars can comfortably await the arrival of the previous driver and don’t need to look for alternative ways of transportation.
The Design Sprint enabled us to build 7 new concepts and learn fast by testing the prototype to make the handover process from one driver to another as smooth as possible in the future. The sprint team consisted of product managers and marketing specialists from DriveNow and BMW. Watch Handshake in action